Cambridge University Press

Quiz challenge to engage South East Asia university students to participate and reference the hint from ebooks provided by Cambridge. This is to drive the students to read up the ebooks from Cambridge that the universities had subscribed to. The initial launched in September 2014 achieved a successful campaign that drove the readership up. Thus expanding the campaign to another year.

While having monthly prize and a grand prize is the main drawing factor, students are still actively challenging themselves even when the grand prize draw has ended.

  • Client:

    Cambridge University

  • Year:


  • Skills:
    • Gamification
    • HTML 5
    • PHP
    • Game design